This is definitely the result of the PR team of the studio because as we know movies make most of their money on the opening weekend and all kinds of stories are made up to "sell" the movie to a naive audience. We are seeing this in our own backyard - BOLLYWOOD! See the hype surrounding all new movies and Ram Gopal Verma's interview in which he confesses that "you have to take your money and run." Even if that means conning the public to come and watch the movie.
