ITC is the Indian company with gud innovative & agressive attitude. It has given hard competition to many mnc & managed a sucess in every field. It is doing very gud work for the betterment of farmers through E-Chaopal, excluding middle man role & their commition. Now Rajasthan has shown a record crop of wheat due to the encouragement & backing of ITC. Government & otehr Big companies should learn the social upliftment teqniques from ITC.