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14 B-School marketing USPs that fall flat


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abel correa
MBA Schools
by abel correa on Feb 07, 2011 01:12 PM  | Hide replies

I have interviewed 30 candidates from a well known MBA school in South. Key skill required was financial analysis, hence we had asked for students having MBA with speciailisation in Finance. Surpisingly these student knew nothing about Financial analysis. A simple question on what is margin or mark up went unanswered. This clearly shows that the Institute is only making glamorous presentations to the young crowd that we have. There is no certification program which gives the college some marks for Parents to decide which is a good college. A college that provides Laptops has no value unless they teach the students how to calculate IRR, NPV on the laptop.

AICTE association has not added any value and this is confirmed by this article once again.

The future of this country is in the hands of these glamorous colleges who shape the knowledge of our younger generation. The HRD Minister should step to evaluate these colleges based on the assessment formats that gets recommended by the People in the industry.



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kalyanaraman s.
Re: MBA Schools
by kalyanaraman s. on Feb 07, 2011 03:58 PM
HRD Minister is busy defending the 2g Scam and will have very little time to attend 'trivial' (!) issues like improving the quality of the education !!
it is necessary to teach them how to compute IRR etc., on their laptop, but more importantly, in my opinion, they must be taught the concept/fundamentals behind such factors. over-reliance on technology to do fundamental things will prove counter-productive

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ajay khanna
THE NEED OF THE HOUR
by ajay khanna on Feb 07, 2011 01:10 PM

The need of the hour is to either scrap this entire MBA course or to remodel it in such a way that at the end of the course a student should feel satisfied with his invested resources.
Cunning B-Schools like Lovely Professional University, IIPM etc. are thriving because of massive advertising and high dreams that they show to gullible students.
the govt. needs to take an effective step in this regard

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Mary Lele
Shame on you GoAir!!
by Mary Lele on Feb 07, 2011 01:03 PM  | Hide replies

It is irrelevant to the topic but I wanted to share with netizens, who are likely to fly... I had a Delhi Mumbai Go Air Flight 171 yesterday, with scheduled departure time of 19:55 PM. I was on a transit flight with Go Air and had the Boarding Card for this flight issued to me at the origin. After I landed in Delhi, I had two interactions with the Ground staffs, prior to Security Check. Never once it was mentioned that flight 171 is delayed by 5:30 hours. Once Inside, I saw the delay information on the Board. During the seven hours that I spent in Delhi Airport, there was not a single announcement on the PR system about the delay nor an apology. Whereas other airlines were apologizing for even 15 minutes delay. Finally the flight took off at 1:25 am today morning... It was the extremely callous approach to the whole thing that is extremely irritating. Even if it is the lowest fare, I will never fly Go Air again, unless my life depends on it... Shame on you Go Air!!

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abel correa
Re: Shame on you GoAir!!
by abel correa on Feb 07, 2011 01:06 PM
Hi Mary,

You should post to the online consumer forum. This discussion is about MBA schools.

Future customers of Go-Air will find your article if this note of yours gets posted on the consumer forum or a blog.

Thanks,

Abel

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Mary Lele
Re: Re: Shame on you GoAir!!
by Mary Lele on Feb 07, 2011 01:10 PM
Noted... Thanks... Hope you read my post... That was the objective

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pinky
B schools
by pinky on Feb 07, 2011 12:58 PM

except for first 20 or at the best first 40 more or less as per PG rankings(all other rankings are motivated and even in PG rankings also BIZ schools of IITs have not been ranked properly)are all waste and people should not consider them at all for admission.even simple B.Com Hons from DU counts better than MBAs of these institutes

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vikas kadam
Vikas
by vikas kadam on Feb 06, 2011 12:06 AM  | Hide replies

This is the only article i've found after a long time which portrays real picture of expedient practices of these private b'schools.
A good job by rediff.....

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strikethis
B school
by strikethis on Feb 05, 2011 08:39 PM

these days its just a rush to do an MBA...be it any school...such articles really help....

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rashmi
B-School marketing USPs that fall flat
by rashmi on Feb 05, 2011 03:20 PM  | Hide replies

what are you trying to convey !!!

nothing wrong in giving details of facilities.

whats problem if outside expert visit and inteact with students !!!

infact, this is must as many of faculty has no or less industry experience,

insred of having -ve approach guide students what they should look for when selecting B School.

rashmi

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kalyanaraman s.
Re: B-School marketing USPs that fall flat
by kalyanaraman s. on Feb 07, 2011 02:53 PM
I do not think that he is trying to run down the business schools, rather highlighting the fact that the essential factors are being touted as "Unique Selling Propositions" and emphasizing the concept of "buyer beware".

however, emphasis on visiting faculty from industries and other reputed industries is not misplaced. as all of us know, good quality teaching staff is limited in ALL the institutes, given the not-so-attractive compensation scheme. In that scenario, highlighting the external faculty strength is not out of place. Issue will be when IIM faculty is automatically assumed to be good quality.

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Tarlenanmaga
Re: B-School marketing USPs that fall flat
by Tarlenanmaga on Feb 07, 2011 12:31 PM
the guy who wrote this article is trying to inform the prospective students to look beyond the basic facilities offered by the b-schools. becoz the mba graduates need lot of practical exposure which most of the b-schools are not able to provide. So these colleges need to work towards that than just keep talking about the obvious things

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