FMCG producers in India have formed an oligopoly to keep prices high. Imports of FMCG products should be encouraged from Thailand and Indonesia where they are available (comparable or same brands) at half the cost. Food should also be imported in bulk. THe FM should promote a new class of products for the common man in most industries like textiles, FMCG products, medicines and food, which are exempt from excise duty and are priced low. First you need to take care of common man's basic needs before achieving any higher objectives.