Sports persons are supposed to mark a mark in their field in order to be a role model for the people so that advertisers can leverage their popularity to market their brands. One silver in Olympics(Sindhu) or an accidental bronze(Saina) will not make sports persons popular enough to be considered for brand endorsements.
Re: from the common man
by Sandeep Singh on Apr 28, 2018 09:00 AM
DON'T EXPECT AN INDIAN SPORTSPERSON TO REPEAT HIS OR HER MEDAL WINNING PERFORMANCE AT A STAGE LIKE OLYMPICS, EVEN GREAT BINDRA COULDN'T DO THAT!!
who has a healthy respect for his intelligence and powers of judgement, a cricketer or a movie actor or any other celebrity coming on an ad and telling him which brand to buy would be an insult !
For sensible enough commoners, the so called celebrities have no place in advertisements !
He would buy a brand or a product if he thinks he needs it regardless of whether a celebrity promotes it or not.
And he would never buy a brand or a product if he thinks he does not really need it regardless of how much and how many celebrities promote it !
In other words, if most buyers had enough self respect and independent ways of thinking and get their information and make their judgements from the performance reports of products and brands or first hand experiences with those brands........there would be no celebrities in ads at all !!
Re: For the commoner
by Sandeep Singh on Apr 28, 2018 09:02 AM
Well said!! nobody can be more correct than you, I too make purchases on my own decision...
this article is an absolute non-entity and not worth reporting. what advertisers want is what the companies want and what companies want is what sells in the market and what sells in the market is what the consumer prefers. so it all boils down to large general outreach and cricket is the one thing that transcends all spheres of Indian society. Its a market economic model, so why this fuss or a write up on known fact.
Advertisers are enamoured with cricket, not public. Media is captive to advertisers for revenue. Media itself has been using Cricket to fill pages, which is going on somewhere or the other, all the time. Adevrtisers depend upon recongnisability of the face. Media has made cricket faces recognisable by priniting it multiple times. If they wish to change the trend , media has to to act like trend setters, not like table-top journalists.
