First of all, loser isn't right word. She finished runner up, show some respect dudes. She is no Anna Kurnikova, she reached Winbledon final at the age of 20! So there is a bright future and agencies knows that.
Seconly, s333x isn't right word to describe her. She is really beautiful, but not s333xy. When good looking male athlets make money, nobody complain. Why is that never called s333x sells?