Cambridge Analytica helps political campaigns reach potential voters online. The firm combines data from multiple sources, including online information and polling, to build “profiles” of voters. Black list the political parties who hire consultant like Cambridge Analytica helps political campaigns ! Political parties of India poses to be quite simple and innocent . Innocent Voters votes this corrupted parties and the great corrupted Politicians ! What a Era has come ! I appeal to Indian National in 2019 please remove those "Data Theft" political Parties from India ! Vande Matorom ! Jay Hind !
When you sign up for some of those Facebook quizzez or use a Facebook App, it asks certain permission. Some permissions (then) included right to access your friend's information. Any of those App builders could get some details about you. And if they conducted a psychological test like Kogan, then info about you and how you answered would be available to them. Then Kogan sold this data. Now the questions who who would you allow to know so much about you? And can that data about you be sold? And how would it affect the population as a who.e
Re: Facebook Quizzez
by Kalyan Mitra on Mar 23, 2018 09:51 AM
Anirban Sen _Do you Know 80% of Facebook user is illiterate in India ! Now it is `200 million! Most unproductive people use facebook in India ! China not allowed FB .What you can expect from the illiterate ! This advantage the Cambridge Analytica using for their Business !
In our India false promise, money, liquor , goondagiri,riots, religion are most potent potent weapons to influence voters.How many of us use facebook ?
while market research and analytics to assess consumer behaviour or voter beaviour has been there since long.. how branding campaigns from these will influence the outcome is very vague and not really certain. parties are free to hire firms to do market research and get input on voter behaviour. If any false hypes are created these will have negative effect also bcos voters have the feel of the ground reality much better -than projected situations . seems much ado about nothing .. but private data sharing without individuals consent is an offence .
.... if this super-technical mechanism will influence voters in India. In India, the playing field is different with the differentiating points being things like '15 lakhs in each account', 'temple building', 'biriyani and a bottle', '10 heads for one', '70 years excuse' etc ... No sophisticated tools or infra required for this, just some vocal chords and crisp pink notes.
congis is destroying democracy. encouraging all to bring down all order in society, stalled lok sabha, stalled rajya sabha, lock down andhra pradesh when it needs to help, 39 people confirmed dead after 4 years a big issue when any missing person is presumed dead only after 7 years. will cong want to inherit a scorched bharat?
Re: destroying democracy
by IndiaRising on Mar 22, 2018 04:18 PM
the agency themselves told that BJP had used their services for 2014 elections ... and that has to be believed because one of the BJP leaders himself told in Devas that "600 crores of Indians voted for BJP in 2014 elections and given majority to a single party after 25 years" or so ...
A wise person will not get influenced by ads of Big Brands until he reaches that place in the pyramid where he can afford the product. WE Marketers use Involvement matrix to create demand. Similarly we do not vote / love /hate leaders based on social media hype. But But But , we do get influenced by our senses ( eyes/ears/touch etc) , the way we all hate each other or a particular community on social sites. Once we have data profiles of ( say) a million guys , we can channelise our campaign to them and even 10% get influenced they will have aripple effect thru ( WOM)word of mouth. Typically in a learned audience u cant sell any product like this but definitely it has been observed that polls can be influenced ( but only to literate fools blinded by illiterate politicians who throw money thru literate/learned salaried guys , who show them the path) No need to create a mountain out of a mole here. If current Govt has worked on deliverable s and really delivered , they should not be bothered but otherwise, then definitely they should.Jai Hind
