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The mind in a burger


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Ramasubramaniam Iyer
Prakash as usual nicely written
by Ramasubramaniam Iyer on Jan 16, 2008 05:03 AM  | Hide replies

Prakash nicely written. If our poor give a thought to such small things they can become rich capitalists.
In American culture you get what you pay for plain and simple.




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Sameer Bhagwat
RE:Prakash as usual nicely written
by Sameer Bhagwat on Jan 16, 2008 07:18 AM
On the contrary quite a poorly written article as it focuses on operational issues and efficiency which are found in other competitors and not on strategy which is the reason McDonalds stands apart.

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roses dear
RE:Prakash as usual nicely written
by roses dear on Jan 16, 2008 10:12 AM
here is the great guy's two cents worth of critique!

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Maharaj Malik
stop posting this IFS in US..BS
by Maharaj Malik on Jan 16, 2008 04:11 AM

this IFS are wasting taxpayers money which we are paying. stop these buggers sending in other countries as cost centers...rather send some business man to earn money there.



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blue wrox
Stupid burgers
by blue wrox on Jan 16, 2008 04:03 AM

In america the stupid stuff is cheap as an idli or dosa.In india its marketed as a rich girl boy eating crap.Unhealthy and plain stupid like fat americanos.Whats the point,that they make money by fooling people and branding?Why does indians eat this stupid crap?

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Sameer Bhagwat
What about the other side
by Sameer Bhagwat on Jan 16, 2008 02:48 AM  | Hide replies

Mc Donalds uses monosodium glutamate an addictive and carcinogenic substance, they inject pottasium sorbate to stale food such that tastes fresh, they use high cholestrol egg yolks after selling the healthy egg white at a profit etc. etc. These negative aspects have been neglected and only positive efficiency is mentioned here. BTW a lot of this theory is known to many kirana store owners in India. Thing is they don't write books or give out management lectures

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Ramasubramaniam Iyer
RE:RE:What about the other side
by Ramasubramaniam Iyer on Jan 16, 2008 04:59 AM
I agree with you on unhealthyness of the food but my freind how many Kirana store owners convert their stores into Mega Marts etc. What Prakash has mentioned here is not the advantages of McDonalds but the deeper aspect of Management style, how to convert an ordinary thing into extraordinary. The American style of working is shown here, ingenuity.
These type of ingenuity and creativity is what made America Rich.
In India women spend 90% of the time in Kitchen trying to prepare healthy food. In America due to less population they need more man power for managing the businesses to remain capitalists.
These fast food chain restuarants take away that time and effort. Also in India how many restuarants do you think serve healthy food.
Have you ever seen the kitchen cleanliness of 100% vegetarian restuarants. The Roadside Pani Puri wallahs are they healthy.

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Sameer Bhagwat
RE:What about the other side
by Sameer Bhagwat on Jan 16, 2008 07:14 AM
My friend you are confusing cause and effect. This type of ingenuity and creativity is the result of America being rich and not vice versa. You can see similar fast food chains in other rich countries like Japan (Mos Burger) and Canada(Tim Hortons). So there is nothing unique about McDonalds here. Secondly America became rich more than 100 years ago and we see innovation there only after creating wealth.
So lesson for india is not to try and imitate US innovation, rather concentrate on becoming rich by consuming more natural resources first and innovation follows.

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dinesh prasad
RE:What about the other side
by dinesh prasad on Jan 16, 2008 07:47 AM
Nonsense.First time I am coming across someone say prosperity LEADS to ingenuity and creativity.Way to go mate ! this is where we LACK.

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Maximus Decimus Meridius
RE:What about the other side
by Maximus Decimus Meridius on Jan 16, 2008 12:10 PM
Precisely. America is a self-made country. The europeans exported their poor to the united states in the late 1800s and early 1900s and from there, this country became what it is. They weren't born rich, they became so through creativity (and of course the world wars, but hey, it was a world war, no-one else did well).

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Mahesh Tanneru
It all depends on your perspective
by Mahesh Tanneru on Jan 16, 2008 01:36 AM

The story about Mcdonalds can either inspire you or make you feel jelous in the flase sense of patriotism. I would rather take the inspiration, which might help me and my patriotism.

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Smaran Mandala
well written!
by Smaran Mandala on Jan 15, 2008 10:01 PM  | Hide replies

beautifully written and explained in simple terms.
The McDonalds is a brand to reckon around the world and one of the more trustworthy ones.
The fact that they devote so much mone and time in devising new menus according to the countrie's eating habits is really good and speaks of how dedicated McDonalds is.

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Joseph Robertson
RE:well written!
by Joseph Robertson on Jan 16, 2008 01:40 AM
Very well written - just enough info to whet the curiosity without going into stats glut.

Good show!

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ashish bhagat
Mind in burger
by ashish bhagat on Jan 15, 2008 01:03 PM  | Hide replies

it is just glorification of USA. Waste of time.

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nasty
RE:Mind in burger
by nasty on Jan 15, 2008 09:35 PM
Dude... i dont see any case of glorification of US... it is just an account of personal experience here... I bet u would have loved to be in his place... maybe your comment just shows that 'the grapes are sour'

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archit narang
RE:Mind in burger
by archit narang on Jan 15, 2008 02:23 PM
yes, take off your clothes, your glasses, your shoes, throw your PC in the dump and go take trip to the himalayas. Double standard hypocrites! Look around you, can you tell me one thing tht was made by us? Cement, Yarn technology, manufacturing, computers, tubelight, fan, your footwear (and the expensive imported machines that make it), toothpaste... WHT?! Nothing... stop cribbing if somebody is highlighting the American ways... and go back to eatinng in dhabas and tell them -- "No! plz don't modern gas, only coal... see I'm against glorifying american things!" Retards!

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sachin shet
RE:Mind in burger
by sachin shet on Jan 15, 2008 03:10 PM
Com on guys the discussion was on sucessful management of the smallest but the most important need of human beings.....& you guys are taking it off to another track...Not Fair :-)

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