We are a country of fiction loving creatures. be it History, Science , Art or now Politics.
Suddenly one fine morning hitherto unknown character from the archives becomes hero- courtesy your cable TV channel who airs a program ( of fiction - obviously) on the man's valor, bravery and stature - accompanied by ear shattering back ground music. Some character riding his noble steed is seen in SLOW MOTION advancing from rising sun with a sword ( gosh).
We are 'physical' people who lack substance. Our fascination to physical appearance can only be matched by our disdain for morals and societal norms.
This is an innocent looking implanted political image building. The media has used these tacctics since the days of MG Ramachandran. One particular Tamil news zine used to write full page articles and sing paens about him even before he contested elections.
Jayalalitha, NT Ramarao, RajKumar, Chiranjeevi and the list is unending
Next up, Biography of Kamal Hasan.
These guys came into politics as a retirement vocation. It is like tie strand of your hair to and pull. If you win, you get a hill, if you lose it is strand of your hair.