In these days of pure consumerism and showmanship, one has to market oneself to survive and to market oneself, one needs enough money. Thats the reason, you do not find pure talent in film industry because people who have pure talent might not be rich enough to spend for grooming and looks, publicity etc. none from small towns get chance to shine or show their art, except with few exceptions like Nawazuddin or Anurag Kashyap or Tigmanshu Dhulia.