Buying critics biased views on films will damper the box office collections on the initial 3-4 days but eventually the better film wins. Any normal love story which KJo makes is a 10 1 kind of rather than having any technical and storyline to enthrall the masses. We need more directors to come out of their regular lover based story line to make more films with technical content to suit the indian viewers. Love story with foreign local song sequence and more passionate scenes in preview will make people come in for day 1-2-3 but will doom outin the same week. Even film reviewers and critics should give a non biased views on the film and not based on actor / director