There is a difference of publicity & respect. Instead of publishing the A2Z of SRK,it would be more appropriate for the media to publicize what SRK has given back to the society(other than entertainment),I mean as philanthropic activities..like Bill gates,Warren Buffet or even J R D Tata ...SRK will get more respect as a person that way..But SRK may say,Who cares??? It is MONEY,MONEY,MONEY....
Now this is the new way of publicity before the release of film,he should not do such kind of things but he is doing so as public move on from srk to sallu.