Prithviraj, to me, is the face of change in Malayalam cinema. Even though i am a Bengali, i try to watch Malayalam films because of its content. He is an all rounder and possesses the cinematic skills to become both a mass hero as well as an actor of substance. However, there is a peril of 'growing richer' where cinema is concerned. When much is at stake, experimentation ceases and formula reigns supreme. I sincerely hope Malayalam cinema does not fall prey to conformist cinema as has happened to a particular industry, down south.