My colleagues from AP and TN claim that all actresses, both local and the ones from other parts of India, who come to "act" in South Indian films have to do intimate favors for the high and mighty of South India to get roles in these movies?
grooming techniques, camera lighting and photo editing have evolved so very much that even plain women can often be made to be seen as 'hot', 'charming', 'luscious'...........etc.!!