Rajinikanth starrer 'Endhiran' has netted a collection of Rs 117 crore, surpassing the first-week collection of Bollywood's highest first-week grosser 'Dabangg' (Rs 82 crore).
Distributor and trade analyst Suniel Wadhwa said, ''The film has got a net collection of Rs 60 crore in TN, Rs 30 crore in AP, Rs 8 crore in Karnataka, Rs 4 crore in Kerala and Hindi version Robot Rs 15 crore. Looking at the trend the film has crossed Dabangg's two weeks net collection in its first week itself.''
'Endhiran' opened in 2,200 screens as compared to 1,400 for 'Dabangg'. An industry source said, ''More than one-and-half times extra screens means the revenue earned is nearly four times extra and that is also helping the film. Also about 92% of cinema halls are running the film and the collection continue to be rock steady.'' The film's report in the Hindi belt too is quite good. Distributor Sunil Bohra said, ''The collection of the film in places like Jodhpur, Ghaziabad, and Meerut continue to remain steady and the film is doing well both in single screen and multiplexes across states.''
Industry sources said since the entertainment tax structure was different in the south, it is difficult to get the gross box office collection. But they said the film had definitely grossed Rs 260 crore which was more than the entire collection of Aamir Khan starrer 'Ghajini'. Bohra said, ''The film has easily made a gross collection of Rs 200 crore plus which is nearl
why compare AA with robot on the first place... both shd be treated separately in their own right....
Rajinikanth’s Endhiran made an earth-shattering opening on day one all across the globe. It drew full houses from its very first show from Gurgaon multiplexes in Harayana to Nagerkovil, the south tip of Tamil Nadu. In overseas markets, the film created a new history on the opening day.
Buzz up! According to the box-office reports, Endhiran (Robo) has raked more than Rs. 205 crore on the very first day itself. It has taken the best ever paid previews in UK and US on Thursday night by surpassing the collections of any Hindi film in 2010. In Mumbai, the movie has fared well and the Telugu version has also been declared a hit.
In Tamil Nadu, Endhiran has got the best ever single day opening for any film in Kollywood history, while in Kerala from 128 screens the film has opened bigger than a Mohanlal or Mammootty film.
The National media has gone crazy about Rajinikanth. News channels like NDTV, Times Now, CNN IBN and Headlines Today conducted half an hour “Robot-Special” with their entertainment editors flying in from Delhi and Mumbai to capture the Rajinikanth phenomenon in Chennai on release day.
So is the new record going to change the landscape of Indian cinema and set a new precedent? Mr Pandey differs. He told Moneylife, "These things (box-office collections) are very difficult to evaluate (in the context of) one film against the other. Because of the differences in the ticket rate and circumstances in the days of Sholay or DDLJ compared to now. But, obviously it is hugely successful. I can't compare one against the other. It's like comparing Sachin Tendulkar with Don Bradman."
Robot is the most expensive Indian film ever made with a price tag of Rs150 crore. The robots used in the movie cost around Rs4.8 crore each, according to a press release from the Sun Network. About Rs60 crore has been spent on special effects. The climax has been shot on a set that cost Rs5 crore where Rajinikanth fights with 100 robots that are similar to him
Piyush Pandey, executive chairman and national creative director of Ogilvy India, said, "Though I don't want to comment on something I haven't seen, but I can tell you a very dear friend of mine who is the chairman of Lowe, R Balki (director of Paa), met me a day before yesterday. He has seen it in Tamil and said it's fantastic. So, I would like to test his judgement. I will definitely watch it. Such a phenomenon should be seen. The person second to Mr Bachchan is only Mr Rajinikanth. They are the actual fathers of (the) movie (industry) in the country. So, I will definitely see it."
Though Robot was released with a record 2,250 prints and has created hysteria in south India and all over the world including Dubai and Malaysia, in Hindi speaking territories, the shows were few, less than one-third of the shows given to its competitive-release Anjaana Anjaani. But the rave reviews and positive publicity Robot has generated is set to change the trend, Mr Nahta said. "Rajinikanth doesn't run other than in South India. But now hall owners have realised that the movie is a hit and will get more shows in the second week."
Even Mr Pandey agreed with this. He said, "We are not a country but a continent. Regional differences will be there. Mr Rajinikanth will not be what Mr Bachchan is in the Hindi-speaking belt. So Mr Bachchan will not be what Mr Rajinikanth is in those areas."
Forget Dabangg or 3Idiots, Rajinikanth-starrer Robot is set to rule Indian cinema with its whopping collections in the opening weekend. According to trade pundits, the film has collected Rs95 crore from the combined ticket sales of all three versions in the opening weekend. If you add the ticket sales from overseas, it rises to a record Rs100 crore. In the opening weekend, all the three versions of Robot have together collected Rs95 crore, which is the highest-ever in India. If you add the overseas figures, the total collections will increase probably by another Rs7 crore-Rs8 crore The film is expected to generate at least about Rs120 crore-Rs130 crore more from ticket sales, Mr Nahta added. Just a month ago, Dabangg, with gross collections of Rs48.25 crore at the opening weekend, surpassed 3Idiots who raked in approximately Rs41 crore in the same period. But all this is history now. Robot has remade the box-office record in its own inimitable style.
The USP of the film is "everything", including the special effects and Rajni Sir, according to Mr Nahta. Even those who haven't watched the film are gung-ho about the movie and plan to watch it in the days to come
