The readers would certainly be enlightened to know that Rediff has stepped into the business of smelling arses of Hollywood too. I thought they were fond of Bollywood only. Great Headlines!
This is about Chamdi & Gori Chamdi... Else rediff would have avoided such topics and focussed more on the "Itra" business in India. Itra (OR Attar) is a natural product derived from various natural resources.
Rediff can also highlight use of other Chemicals in enhancing the properties and toxic effects of these scents...