dear friends,everyone cannot be as successful as the khan brothers or aishwarya..its a tough world out there in bollywood..u need to do something to turn the tides..and big boss is definitely lucrative..it makes people recall u..imagine the recall people have of long lost celebrities who participated in the previous versions..its a sure way of propelling the stuck career for some of them,whereas the others are just trying to reestablish themselves,,otherwise its very hard to stay away from everyone,locked in a house..everyone needs reasons...