Eros International has announced a record opening of Sajid Nadiadwala's KAMBAKKHT ISHQ. The film has grossed Rs. 100 crores worldwide in its first week, making it one of the most successful openings in Indian cinema.
KAMBAKKHT ISHQ has grossed Rs. 70 crores in India (Rs. 42 crores nett) and Rs. 21 crores overseas with music & digital platforms grossing Rs. 10 crores. The film has been produced at a cost of Rs. 62 crores, including print and advertisement cost.
This is a unique promotional idea...celebrate the success of movie which has not yet completed a week in the cinema halls..forget the collections.. if u release a film in 2000 plus screens the initial is always going to be high. If it completes four weeks in cinema hall then it can be termed as hit...see the reviews and audience reaction all over...its far from being a hit forget blockbuster...see the collections in the second week