However, GHAJINI completely changed the dynamics of paid previews as it saw number of paid previews being run at practically all multiplexes across the country a day before the release, something that not just helped the film gain additional moolah but also some terrific mileage and word of mouth prior to the official release.
Of course, a step like this comes with it's risks since there are chances of the move backfiring in case of the film being bad but then GHAJINI was super confident about it's equity and went ahead to take the plunge. Now CHANDNI CHOWK TO CHINA, the biggest and the widest release of 2009, has also shown such confidence and has decided to take a full-on approach with a late evening release on Thursday, 15th January. With huge demand for the film which is showing an exponential rise practically every day, the film will be shown on as many as 650 paid preview shows across the country on Thursday.
Says a source attached to the film, "Paid previews have opened just a couple of days back and the advance booking is already on the same scale as that of GHAJINI. We won't be surprised if these shows fetch us better collections than what GHAJINI did during the paid previews. In fact at FAME chain of theaters, there would be 45 shows on Thursday night."
Re: CC2C paid previews following GHAJINI route, take a terrific s
by Aurang on Jan 14, 2009 05:19 PM
Apparently, the film's prospects are not just restricted to multiplexes since single screen theaters too are showing great demands. At Jodhpur, Thursday paid previews are said to be sold out for the entire theater that comprises of 1000 seats. "When a film is so strong at single screens, it is but natural that it would do well all over", says the source hopefully.
Re: Re: SRK ROCKS.
by sumil juneja on Jan 14, 2009 05:52 PM
superflops of the year 1. Chandni Chowk To China 2. Kambakht Ishq 3. Blue 4. Tasveer 5. De Dana Dan
Re: Re: Re: SRK ROCKS.
by Ranjib Pushilal on Jan 14, 2009 06:35 PM
Kya be Akshay Kumar is considered as "HIT MACHINE". The SRK is a copy master of Amitabh,Aamir,Dilip Kumar etc.
Re: Re: Re: Re: SRK ROCKS.
by shankara narayanan on Jan 15, 2009 07:21 AM
Tashan Bombed, But people dont notice it ... Rab Ne was a Blockbuster, But people notice only Ghajini ...
What it means is that - THe whole media is jealous of SRK .. They are ready to promote any movie / any other star juzt to demote SRK ...
But the whole world loves SRK , He is the best and He is unstoppable ..
Billu Barber is gonna be a Superhit and My Name is Khan is gonna create All time Records !!!
PL.FIRSTLY HEAR REEL IN..THEN SPEAK.EVEN OTHER SONGS ARE ALSO NICE. REDIFF IS SAME.IT GAVE 2 STARS TO CC2C & RNBDJ'S MUSIC ALSO. WHATEVER YOU SAY IT'S ANOTHER HIT.KEEPING FINGURES CROSSED.
