These actors have got no character left in them. If they had it their way they would make money out of their skin as well. as shown by visionary Robbie Williams in Rock DJ video. Shameful but how true....
These business men are ready to cash on any human emotions. Its not new thing to have helpline numbers. BUT THEY WANT TO SELL THEIR BRANDNAME BY SAYING " IDEA HELPLINE" Number. But I agree it is good move for mumbaikar.
