Why ar sports brands ar focusing on these junk bollywood actors/actress i.e the one shown above?
Reebok can boost women sports by sponsoring them and supporting athletic federations by spreading the sports in india and abroad.
Our women track and field athletes provide more thn some bipasa basu.
Also sania mirza can easily be fit for this brand instead of promoting biscuits and milkshakes.
Reebok is primarily doin this for popularity, i don't need to learn from some actress on fitness. I have role models in our women athletes, tennis players, and swimmers.
Evn abroad, allyson felix and natalie coughlin ar the best atheletes to provide fitness tips.
RE:Does reebok pay attention to female athletes.
by BR on Feb 29, 2008 11:02 PM
Sahi Bola! Gross overlook by reebok. Another indication of this campaign is that Bipasha is finished, her filmi career all done after Dhoom2.
RE:Does reebok pay attention to female athletes.
by G on Feb 29, 2008 11:13 PM
A famous woman athlete is certainly an option, but it doesn't hurt getting a celebrity who demonstrates fashion and fitness - key message -- that Reebok is trying to convey.
Btw, Scarlett Johansson, an actress and a "non-athlete" has been Reebok's brand ambassador too!
RE:Does reebok pay attention to female athletes.
by Mitchell on Feb 29, 2008 11:46 PM
Reebok in u.s sponsors all sports not just an actress.
Also reebok is the sponsor for Avon Walk for brest cancer in the U.S
Scarlett is a designer for her collection of sneakers for comfortable wears and clothes. Scarlett does not mention her interest in athletics and fitness. She is just intrsted in designing sneakers and clothes, and reebok took an interest in her ideas. This is not related to her acting roles or career. This is just another profession of scarlett, hopefully she creates her own fashion line tht suits people from all ages w/reasonable price.
But w/bipasa reebok only uses a popular actress since she is the sexiest asian woman named and viewers will take interest only in her not reebok message.
I don't see bipasha being the perfect fit for the message, rather i see indian woman athletes as the perfect fit.
Reebok has only promoted cricket in huge degrees and has cricketeers don their product. I don't see reebok takin huge intrst in hockey,ahtletics,tennis,badminton.
The photos are not good, It is as if Reebok is trying too hard , by stretching out the contours of the brand ambassador. They make Bipasha look not like herself, but as if computer generated.
RE:aah she is hot indeed
by Mitchell on Feb 29, 2008 10:26 PM
Girls have to be healthy,slim,trim for their own sake not for men to look at thm.
Girls hav to learn abt hereditary diseases and obesity tht will reduce the years of living.
They have to constantly be in sports b.c you learn discipline,hard work,determination,and it will energize your body and brain aftr long hours of studies.
Later on, thy still have to maintain their health so tht they will make less trips to doctors and spend less money.
RE:aah she is hot indeed
by G on Feb 29, 2008 10:10 PM
What makes you think women care less about men being overweight? They won't look at you if you are not fit enough! Btw, eating less is never a solution to remain fit, it's about eating "right".
