form the ancient times rich ones are enjoying by various means including women form their childhood to death and if they have a good health it becomes a boon for them. Mallya is doing just one thing new that is - he is aggresivily publishing his deeds. And I think it is good for being transparent in your life as much as you can and moreover it would bring Mallya more money and more joy !!!
Just imagine an airline with air hostesses coming and sitting on your lap and serving beer and many more things :-) SHOULD BE A LOT OF FUN....air hostesses should be OK to do that service to pessengers.They won't mind if they are well paid.
If some1 wants more fun they should also provide a private room in the flight where 1-to-1 interaction with the air hostesses will be allowed.