While Star Plus big gamble - Kaun Banega Crorepati with King Khan, started off on a steady note, it has shown signs of slipping barely three days into the week.
According to aMap data, the overnight TV rating panel, KBC III, which debuted on Monday has witnessed a steady decline episode on episode. While the show initially got off with a 5.3 television rating (TVR) start, almost doubling its channel share in the 9 - 10 pm slot, the second episode saw the show slip to 4.8 TVR. What is interesting the third day, witnessed a steeper decline of ratings, the show garnering only 3.5 TVR
