His help to sunami victims is important. I think vivek is nice person &very good actor, so he has no need of such kind of publicity.His talent will award him with lots of publicity & love from people.
I dont believe what politicians say how many of them actually lived the horror of tsunami actually, and how many of them have lived its aftermath amongst the affected.
To me whether he produces hits/ or not he is the real hero in film industry
Even if he helped the people "just" for publicity... then guess what ... he very well deserves the publicity. How many actors / politicains will go to ravaged places leave alone help people... publicity or no publicity... may the breed of Viveks increase... n those of Jayalalitha... get swept away.