While the writer has covered the MNCs like HUL, Colgate, RB and P & G there is Amway also which is doing yeoman service in India and aspirational Indians are turning to Amway products both for health and personal care and it is a brand to reckon with in the days and years to come. Their products are world class and once the customer starts using them the brand loyalty is reinforced due to the various ongoing schemes of Amway. Off course it is not a listed company on the bourses in India unlike the other MNCs covered by Viveat Susan Pinto. Thank you rediff for the article.
