it is the best after shave, has maintained its quality and perfume over the years. Brands are retained, promoted or even killed by the companies owning them, depending on the market conditions. Coke tried to kill Thums Up but could not because Thums Up is 100 times better than Coke, so they decided to promote it, today Thums Up earns more than Coke for the Coca Cola Company. Thats how brand politics works.
Re: I have used Old Spice for the past 40 years ....
by Rajesh Chheda on Mar 20, 2015 06:34 PM
Brand Managers have destroyed customer confidence..old spice is best product nad has phenomenal brand loyalty but brand managers are giving it a short-thrift.
