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Brands eye big business from cleanliness drive


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Holiest Cow
What a country this!
by Holiest Cow on Oct 11, 2014 10:30 AM  | Hide replies

What a country this - My India! It required us the Prime Minister to say - Swatch Bharath - to keep our surroundings clean! Wonder if we will be reminded daily by him to also wash up after the act! Sad state of affairs that in the case of cleanliness it required 1 person to tickle the possibilities of a 1.2 Billion! At least we have the right change agent as our PM. Till date, no one was so influential in his ability to influence the mind of the 1.2 Billion masses.

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