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Get real: Is the new ad mantra


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rohit mukkawar
"Get real"?
by rohit mukkawar on Jan 24, 2011 03:59 PM

It must be a joke... Ads can never be close to reality... Ads have to be glorified, exaggerated and larger than life to have an impact on viewers/audiences. Like my father always says, the couple shown in the ad are not husband-wife nor the kid shown is theirs!!! Then how can one believe the product and its goodness? Can you imagine our superstars using soaps like Lux or shampoo like Sunsilk? Do you believe that Amitabh Bachhan or SRK eat Chyavanprash etc? Or Sachin, Sehwag drinks Complan or Bournvita?
One shouldn't go by what the ads project or who is in the ad, but try out the products themselves and then only believe in the benefits...

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