Re: Advertisment Endorsement by Cricketer Hardly works
by Narakasur on Jan 05, 2011 07:18 PM
But it does create brand awareness .. And for coke this is will create great brand recall value.
Re: Re: Advertisment Endorsement by Cricketer Hardly works
by Lifeguide on Jan 06, 2011 04:30 PM
What is the use of brand awareeness when it does not translate into sals volume growth. People will not tend to drink it just because the product has been endorsed by some icon. Absolutely, foolish to think it creates brand value. Just ask any person on street, 99.99 % persons are not able to give brand name endorsed by these icons. The moment such ads are flashed on TVs , people have tendency to switch over to another channel to enjoy the programme rather sighting eye on commercials. It is a sheer waste of money to get product endorsed by Icons. Product is valued by Quality and not by people endorsing it.
