the malls will run archies over. archies is largely outdated concept, people dont believe in spending a bomb for a card these days. they have to go for volume based business too. 25 for a fancy envelope and 100 bucks for a fancy card will not make the cut anymore. have all price points - funky cards for less and you have a lot more people coming in and then you can entice people with higher value cards
Re: archies has to reinvent itself
by keshetti gupta on Dec 28, 2011 09:39 AM
Even though it is outdated concept, Archies stores are running well and people still buy cards. The e-cards never replace the feelings of an individual. This step definitely energize the Department of Posts. I suggest the Archies to arrange a Post Box in their premises in consultation with Department of Posts
