We have been seeing a spate of car recalls by auto majors including Japanese cars. I still remember how Mitsubishi Lancer had the same problems and the sales dropped off. Tata Motors should do some research and find the problem. After all, if one car has a problem, then it is a freak. But six cars catching fire is a serious issue.
Recently Ferrari had 4 fire incidents leading to recall of about 1250 cars - why blame Nano design which has sold in lacs for few incidents?
On the other hand - Tatas are to blame- instead of focussing on car making they got into politics - tying up with W Bengal , Walking out on W bengal , Tying up in Gujarat, making press statements etc...
The real target customers in lower segments are having no reason or incentive to even visit a Tata Showroom.
People who never dreamt of buying a car will have to learn driving, take out loans and pay EMIs apart from spending on Petrol - this culture change will take months if not years.
It will be easier for Tata to start some exports in the interim phase...
Re: Problem is not Nano - It is Tata Management
by S M on Dec 04, 2010 12:50 PM
How many brand new Ferrari cars catch fire while being driven away from showrooms????????
Re: Re: Re: Problem is not Nano - It is Tata Management
by Unknown on Dec 05, 2010 01:07 AM
Tata nano's making was an icon of indian supremacy in auto manufacturing, and bettering china in promoting green tech. So it stayed and still stays as a fancy icon.
They are many low cost innovations all over india that are reported or not, but don't come into public use.
India today is far away from "swadeshi" concept.
If Tata does it's research on Indian society well, it will realise the point of "idealism" in cultural change, e.g. as Md. Kaif is called a 'poor man's cricketer', the 'nano' is described as a 'poor man's car'. So, neither the rich, nor the poor want to keep it, either for fear of being called 'cheap' or 'really poor', respectively.
Also, the true facts are that it's engine sounds like that of an autorickshaw and people do tease about it. For the price offered, it's difficult for Tata to improve much on it either.
Yes, India of today does continue to ape the West.
But the emerging India is also a thinking society and worries about the environment and non-renewable resources as well. For both the rise in petrol prices and environment, many people will reluctantly keep buying cars until an alternative is available.
For the Tata Group, one simple advice & I'm quite sure the sales will soar: Launch a "new Tata Nano" with auto-transmission gearbox, or remodel it as an electic car, or add solar rechargeable features, and change the engine noise to th
Re: Re: Re: Re: Problem is not Nano - It is Tata Management
by Unknown on Dec 05, 2010 01:16 AM
that of an existing car. Yes, surely hike the price.
With lesser glare on the old nano and people having better options, both will sell well.
Another strategy is customer-centric: survey satisfaction levels from customers, and if they are satisfied, provide incentives to them to encourage their own economic class (or higher class) friends to purchase it. Once the richer folk start buying it, the aversion to buy it from the middle class and lower income class will melt away.
But please let the current users be frank on their opinion and not give a false push for the "incentives", or else the sale will ebb soon after a high again.
I purchased one Nano LX in Sept this year. It's quite comfortable with even 5 persons, smooth riding with highest mileage car. Everything else is either dirty business politics or an expression of jealousy since owning a car is no more restricted to the rich only.
The table in page 2 shows it clear. Except for tata and hyundai sales of all others have increased . So where is the overall skid. Compared to last year same month it increased. Well if you compare with october then november will be down no doubt. Now december sale will be even lower than november thats understandable. Nano is not a great product but a great concept . It may or may not survive but the message that a "Car is after all a product for ones use and not status symbol or showoff . It is something that you use for your daily commuting and nothing more.." That thought is driven in. One can enjoy all pleasure and comfort of a luxury car if he want to. Thats his choice ... not for status symbol. Similarly one need not feel guilty or shy if he is driving a Nano ofcourse other than safety . After all both are just for his need not others. BTW I don't own Nano nor a very pricy luxury sedan but a good 1.3 litre comfortable loaded hatchback ,but I am not against Nano .
Ha Ha, till yesterday Bengalis were shown in poor light for this godforsaken Nano. Suddenly al the bengalis have strted shining for their forsightness. They saw this problem much in advance and are now proven that they were right in having concerns.
Re: Bengalis are always right!
by sunil totade on Dec 03, 2010 02:27 AM
But which car co has opened a plant in bengal? Hindustan Motors every body knows Tata is driven out of Bengal on behalf of multinational componies
Re: Nano as Bullets for Indian Army
by cbrcoder@rediffmail.com on Dec 02, 2010 04:54 PM
More practical use can be to brand Nano as Auto-Rickshaw and sell them. It will make a nice rickshaw
Re: Nano as Bullets for Indian Army
by prashant on Dec 02, 2010 04:16 PM
wats the use....there are hardly 500 sindhis in Indian army to fire those bullets...
