There is no point in spending too much in advertising to sell. By advertising people will be able to know you, thatz it. To increase the revenue, sell more sweets, invent new markets. Place the values in marketing than in advertising.
opening sweet shops with electronic automated cards, glassed in walls etc in all the places or opening of shops with traditional ways and family member testers is not going to get Bal his solution. play with and by the psychology of customers. every bussiness grows with increase in the input of customers. To target youngsters: Open shops with modern looking premises and add in some other redreational activity features like gaming stations or with collaborating with Tech shops, introduce them too into the shops. Attract the youngsters with what they want and expect. Dont think youngsters will get attracted to the sweets and solely come for that. Make them attracted. Carry on introducing new features for all the age groups and for all the categories of people. Thinking of introducing new sweet types or increasing the hygienity of the sweets is not going to work on our market. Make the customers to buy sweets through what they always like in their life. Thats it then.
Marketing of all the products specifying a punch line easy to register even in unconscious mind. Feedback survey concentrating on expectations of the customers. discount coupons / buy 2 get 1 free schemes/ points credit/ sure gift on each purchase of Rs 500/-. involvement of customers in every new product launch. pic of highest purchaser may be printed on the packet / bulletin board for 1 month. coupon booklet centric to Pendharkar's products can be distributed to loyal customers. new packaging stating about hygiene, quality, fat & carb %. adv modes may be implemented like fliers, hoardings, e-adv. Opening of new store in the mall will add youngsters as customer, as the purchasing power is less of college goers. Franchising of distribution channel will also promote their business. Since they already have a name in the market it wont be difficult to survive in high competitive market.
Bal should remember one thing. Customers are the most costliest assets that he has. He should visit each and every outlet. From there he is to collect a database of two types of customers. One regular customers (these people need to be rewarded by empanelled to a jury board of tasters), Two should be random customers who should be encouraged to participate in lucky draws. The first type would be offered the first peek into launching of new products and services and they should be given preference coupons, the second type should be encouraged for becoming a regular buyer. The first category of loyal customers could be utilised to rope in the second category to become a brand loyalist.
Last but not the least. Bal should not worry much about market share but he should build up rapport with the grassroots level namely customers, countersalespersons etc.
Re: THIS IS SMART INITIATIVE BY REDIF TO GET OUR ACTUAL PROFILE
by JGN on Sep 05, 2010 06:59 PM | Hide message
chooutiyaCHATUR!!!WORRIED ABOUT HIS IDENTITY!!
The puzzels are not for money. I read this on Teachers's day and felt that it should have been solved even without money. The replies are obnoxious and a poor representation of the thousands of manager's of this country. I though agrd 67 and retired teacher will try to solve it before the last date.
