Dear Sir I went thru the article. In business there are going to b competitors at all satge. 2 rework one should have complete study on competitor products offered. End of the day what sells is product. Marketing is idea to support the sales.In all business 4p's are always important. Pls donot losen your strength of chivda which has been ur best seller. Run a product survery with ur competitors product. U vill get ur ans. On other aspect u need to strengthen and focus more with your fanchises or ur associates in different parts of country. Then u can have joint MKTG campaign which will lower ur marketing cost. Shell off some incentive schemes for your franchises to increase awareness and sales. Your strong supply chain and product quality will surely beat the competiors. Pls keep one to one touch with your SAles team and franchises. Ur other products are variables which can keep on changing as per regional taste but not at the cost of ur main product line. E.g KFC offered veg meals with their main course product.
This look more to be a US base story then indian,only the name and products are imported (marathi manoos)but the story is surely exported from some well known foreign brands. In this article it is shown that sweet /snack market is 500$ million then how come they generate 4$ billion? Even if they occupy 100% market share they will not cover more then 500$ million??
Re: rediff should have been more clear
by C M on Aug 23, 2010 07:17 AM
The article also says, They are into export to US, singapore etc...Did u consider that ...??
Re: rediff should have been more clear
by harshal Naik on Aug 17, 2010 11:22 AM
Yes it can... dn't talk here w/o having knowledge. Get info about Chitale bros., Pune. u'll come to know.
Dear Sir I went thru the article. In business there are going to b competitors at all satge. 2 rework one should have complete study on competitor products offered. End of the day what sells is product. Marketing is idea to support the sales.In all business 4p's are always important. Pls donot losen your strength of chivda which has been ur best seller. Run a product survery with ur competitors product. U vill get ur ans. On other aspect u need to strengthen and focus more with your fanchises or ur associates in different parts of country. Then u can have joint MKTG campaign which will lower ur marketing cost. Shell off some incentive schemes for your franchises to increase awareness and sales. Your strong supply chain and product quality will surely beat the competiors. Pls keep one to one touch with your SAles team and franchises. Ur other products are variables which can keep on changing as per regional taste but not at the cost of ur main product line. E.g KFC offered veg meals with their main course product.
Consumers today are more hygenic oriented; re-package stuff in a more sophisticated and hygenic manner and at the same time create the awareness of the same in a very agressive manner. Show an insight of the production unit and its cleanliness using various media channels; thus creating a 'feel-good' factor among consumers; who have the psychology of 'a little extra money is OK for better quality'
