Re: If
by Pat Thakur on Nov 27, 2013 07:30 PM
It's rediff's knack of picking up frivolous, baseless subjects n trying to glorify them on it's boards; all's fair..... when slack's there.
A dark-skinned bride and one marrying for the second time is not what we are used to seeing in our predictable advertisements, and the bollywood and other induian films and the ad went viral on the Internet.
But a very myopic woman- she seems to prefer working only with Bengali's - dont get me wrong they are the most talented people around but for one to work exclusively with Bong's might be stifling
primary requirement of an ad, then why should the advertiser pay for it?
Ads in general - especially Indian ones - are simply overrun with visuals of women in different attires and expressions. Yet, many surveys have indicated that while people remember the women in the ads for some time, most of them do not recall the name of the brand or even the product that is advertised even after repeated sighting of the ads!
On the contrary, there are some ads that have very effectively built up their brand image without the aid of visuals of any woman or man or anything but their brand names! IFB - the maker of household appliances such as washing machines is one example.
Re: If increasing sales is not the
by Pat Thakur on Nov 20, 2013 10:43 PM
Pidilite Fevicol can never ever vanish from Indian memory. In fact, we can safely say that it's they who started the trend of indirect ads in India. Just bring to mind n u will know.
a) A man's shadow caught on the shutter displaying Fevicol logo.
b) Hundreds of people stacked like sardines on a madium truck ferrying in the desert; the truck rocking n stocking like anything; but not one person falling out; finally the Fevicol logo fading in.
c) A man sitting patiently n angling; other coming along, sitting at a distance from him n merrily singing; the patient man shouting at him; he then taking out a fevicol tube, putting 4 tips of it on a long stick n holding the stick in water; ths stick shaking, he taking it out n jumping with joy on seeing 4 fishes stuck on those spots; the patient man looking on, dumbfounded.
N countless other Fevicol ads. The same thing can be said 'bout Amul ads which started a new era in copy-based ads.
After a long time, I am watching a positive ad. It's high time we Indians shed our mentality about being dark. We raise a hue and cry everytime any Indian is attacked in a foreign country, but we conveniently overlook it when it comes in our homes. Most of the ads feature fair skinned, good looking brides; come on give it a break. It's people's nature that should be judged not the skin of the colour. Our media over hypes these things and the public also want this. This ad also scores on the fact, that the bride is a single mother and the groom is accepting not just her but also the child. Hats off for such progressive thinking.
Re: Re: Re: Good ad
by Suryakant Chavan on Nov 16, 2013 10:53 AM | Hide message
Please don't pick fights with the recently retired!
But Tachin has a good point!
Remarriage is like dealing in second USED items!
Re: Re: Good ad
by cvbcvb vxcbv on Nov 16, 2013 11:10 AM
U r one of those men with 18th century mentality. pl live in present era. when u say second hand it shows your mindset and lack of social responsibility.Well if talking in your own language if u r the 2nd or 3rd child of your mon ,did u too become son of second hand mom ??
Re: Re: Re: Re: Good ad
by hasile fisile on Nov 18, 2013 01:56 AM | Hide message
You are a sicko-dicko Suryakant Chavan....the kinda comments you've written speaks a lot about your mentality.
well i really appreciate gauri shinde for thinking differently and the model to have accepted the to be in the ad. but let us see how well the society accepts it. coz such things are shown in the movies and the ads but not accepted by society at large. even today a woman's identity is known by her man and she is looked down upon if she is single.
would like to share a negative experience of a single friend of mine. she bought a diamond studded 18 carat gold set from geetanjali's diya's collection. she was given a gift voucher for a 3 day stay in a hill station. when she enquired if she could go with her parents or friend sicne they were only her family she was refused saying that a family would include only a husband and a child. it is high tiem that we change the definition of a family. kudos to tanishq and gauri shinde.
Re: latest tanishq ad
by hasile fisile on Nov 18, 2013 02:00 AM
Gauri Shinde has only directed the ad....the ad may be the result of hard work of many ppl.
well i really appreciate gauri shinde for thinking differently and the model to have accepted the to be in the ad. but let us see how well the society accepts it. coz such things are shown in the movies and the ads but not accepted by society at large. even today a woman's identity is known by her man and she is looked down upon if she is single.
would like to share a negative experience of a single friend of mine. she bought a diamond studded 18 carat gold set from geetanjali's diya's collection. she was given a gift voucher for a 3 day stay in a hill station. when she enquired if she could go with her parents or friend sicne they were only her family she was refused saying that a family would include only a husband and a child. it is high tiem that we change the definition of a family. kudos to tanishq and gauri shinde.