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The 'single mom' who's got everyone talking


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Neeraj Kumar
If
by Neeraj Kumar on Nov 22, 2013 05:31 PM  | Hide replies


If the guy who is getting married to a previously married woman does not have an issue with her past, nobody else should!

It is as simple as that!

Why is this ad bothering so many people that it has qualified as the reason for a full-fledged article here?!

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epi nro
Re: If
by epi nro on Dec 13, 2013 12:31 AM


It breaks monotony, refreshing break from tradition.


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Pat Thakur
Re: If
by Pat Thakur on Nov 27, 2013 07:30 PM
It's rediff's knack of picking up frivolous, baseless subjects n trying to glorify them on it's boards; all's fair..... when slack's there.

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raman govindan
Gauri Shinde
by raman govindan on Nov 21, 2013 09:24 PM

A dark-skinned bride and one marrying for the second time is not what we are used to seeing in our predictable advertisements, and the bollywood and other induian films
and the ad went viral on the Internet.

my congradusltions Gauri Shinde!


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S S
Seems very intelligent
by S S on Nov 19, 2013 10:29 AM

But a very myopic woman- she seems to prefer working only with Bengali's - dont get me wrong they are the most talented people around but for one to work exclusively with Bong's might be stifling

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piri
If increasing sales is not the
by piri on Nov 17, 2013 04:31 PM  | Hide replies


primary requirement of an ad, then why should the advertiser pay for it?

Ads in general - especially Indian ones - are simply overrun with visuals of women in different attires and expressions. Yet, many surveys have indicated that while people remember the women in the ads for some time, most of them do not recall the name of the brand or even the product that is advertised even after repeated sighting of the ads!


On the contrary, there are some ads that have very effectively built up their brand image without the aid of visuals of any woman or man or anything but their brand names! IFB - the maker of household appliances such as washing machines is one example.

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Pat Thakur
Re: If increasing sales is not the
by Pat Thakur on Nov 20, 2013 10:43 PM
Pidilite Fevicol can never ever vanish from Indian memory. In fact, we can safely say that it's they who started the trend of indirect ads in India. Just bring to mind n u will know.

a) A man's shadow caught on the shutter displaying Fevicol logo.

b) Hundreds of people stacked like sardines on a madium truck ferrying in the desert; the truck rocking n stocking like anything; but not one person falling out; finally the Fevicol logo fading in.

c) A man sitting patiently n angling; other coming along, sitting at a distance from him n merrily singing; the patient man shouting at him; he then taking out a fevicol tube, putting 4 tips of it on a long stick n holding the stick in water; ths stick shaking, he taking it out n jumping with joy on seeing 4 fishes stuck on those spots; the patient man looking on, dumbfounded.

N countless other Fevicol ads. The same thing can be said 'bout Amul ads which started a new era in copy-based ads.

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GAUTAM NANDI
tanisq ad
by GAUTAM NANDI on Nov 16, 2013 11:53 AM  | Hide replies

girl marrying for second time, marry for the gold!

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some one
Re: tanisq ad
by some one on Nov 18, 2013 10:19 AM


Marrying for second time implies she successfully got out of one marriage unburnt, undead, etc. In India that is a sign of a good thing.



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Janas
Good ad
by Janas on Nov 13, 2013 03:25 PM  | Hide replies

After a long time, I am watching a positive ad. It's high time we Indians shed our mentality about being dark. We raise a hue and cry everytime any Indian is attacked in a foreign country, but we conveniently overlook it when it comes in our homes. Most of the ads feature fair skinned, good looking brides; come on give it a break. It's people's nature that should be judged not the skin of the colour. Our media over hypes these things and the public also want this. This ad also scores on the fact, that the bride is a single mother and the groom is accepting not just her but also the child. Hats off for such progressive thinking.

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Re: Re: Good ad
by on Nov 16, 2013 10:49 AM
Are you gone out of your mind, comparing second hand things and marriage.

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cvbcvb vxcbv
Re: Re: Good ad
by cvbcvb vxcbv on Nov 16, 2013 11:10 AM
U r one of those men with 18th century mentality. pl live in present era. when u say second hand it shows your mindset and lack of social responsibility.Well if talking in your own language if u r the 2nd or 3rd child of your mon ,did u too become son of second hand mom ??

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tina
latest tanishq ad
by tina on Nov 12, 2013 08:50 PM  | Hide replies

well i really appreciate gauri shinde for thinking differently and the model to have accepted the to be in the ad. but let us see how well the society accepts it. coz such things are shown in the movies and the ads but not accepted by society at large. even today a woman's identity is known by her man and she is looked down upon if she is single.

would like to share a negative experience of a single friend of mine. she bought a diamond studded 18 carat gold set from geetanjali's diya's collection. she was given a gift voucher for a 3 day stay in a hill station. when she enquired if she could go with her parents or friend sicne they were only her family she was refused saying that a family would include only a husband and a child.
it is high tiem that we change the definition of a family. kudos to tanishq and gauri shinde.

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hasile fisile
Re: latest tanishq ad
by hasile fisile on Nov 18, 2013 02:00 AM
Gauri Shinde has only directed the ad....the ad may be the result of hard work of many ppl.

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tina
latest tanishq ad
by tina on Nov 12, 2013 08:42 PM

well i really appreciate gauri shinde for thinking differently and the model to have accepted the to be in the ad. but let us see how well the society accepts it. coz such things are shown in the movies and the ads but not accepted by society at large. even today a woman's identity is known by her man and she is looked down upon if she is single.

would like to share a negative experience of a single friend of mine. she bought a diamond studded 18 carat gold set from geetanjali's diya's collection. she was given a gift voucher for a 3 day stay in a hill station. when she enquired if she could go with her parents or friend sicne they were only her family she was refused saying that a family would include only a husband and a child.
it is high tiem that we change the definition of a family. kudos to tanishq and gauri shinde.

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