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14 B-School marketing USPs that fall flat


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pawan gawande
Good Article
by pawan gawande on Feb 11, 2011 08:31 PM

This is really good article.


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surajit guha
Masters of Bullsh** Academy
by surajit guha on Feb 10, 2011 12:52 PM

In advertising we come across everyday useless products of such MBA college. Better pursue a career of property dealer that joining these farce colleges.

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cpad ahm
Still there are some private colleges which has more to say
by cpad ahm on Feb 08, 2011 04:43 AM

Just visit the campuses of Future Innoversity

I Mean To Say Like a SPY and Inquire all the things at the campus

Guys you will like that for sure

It is Of future Group owned college at Ahmedabad
Delhi
kolkata
banglore

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kisan shinde
United Business Institute
by kisan shinde on Feb 07, 2011 03:08 PM  | Hide replies

Hi,

i planing to do the part time MBA,and heard about above institute,

can some one please assist me, wether this institute is globally acceted or acredated,

if not then please sugest me good school from i can completed my Part time MBA,

Thanks and regards,
Kishan


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avijit raha
Re: United Business Institute
by avijit raha on Feb 07, 2011 03:18 PM
PREPARE YOURSELF FOR CAT...AND THEN OPT FOR IIMS,NMIS,ISB

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kisan shinde
Re: Re: United Business Institute
by kisan shinde on Feb 07, 2011 03:22 PM
Sir,

i want to do part time as i am working,

thanks and regards,


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kalyanaraman s.
Re: Re: Re: United Business Institute
by kalyanaraman s. on Feb 07, 2011 03:34 PM
NMIMS Mumbai and Bangalore offer part-time MBA courses

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nadeem
Re: United Business Institute
by nadeem on Feb 07, 2011 04:21 PM
u can do with ignou if u want to do in part time ignou conducted openmat test 2 time in year

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abel correa
Ranking
by abel correa on Feb 07, 2011 01:22 PM  | Hide replies

I wish to add to the point of Ranking in this part of the article.

Ranking should be 2 fold.

a) Interview the students and check their knowledge on how relevant it is to the needs of the industry. If students Fails : College fails.

b)Review of the syllabus and the matching Faculties. A certain % should be reserved for faculties that are part of the industry.

Weigtage to the first point A should be 60% whereas for the next one it should be 40%.

This ranking responsibility should be with some agencies like CRISIL who have some credibility

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kalyanaraman s.
Re: Ranking
by kalyanaraman s. on Feb 07, 2011 02:56 PM
CRISIL has introduced the rating (quite similar to rating of investment products/instruments) for business schools too.

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abel correa
Mind set
by abel correa on Feb 07, 2011 01:15 PM  | Hide replies

The other challenge I have seen with MBA students is that someone in the chain has promised them a job that will get them a cabin in office. What gets you higher up in any organisation is your capability, your passion and not the MBA certificate.

I have found people without MBA more successful than the ones who have. These are the people who know they dont have great qualification but they know they have to become someone so they work so hard that they get the desired results.

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kalyanaraman s.
Re: Mind set
by kalyanaraman s. on Feb 07, 2011 03:32 PM
absolutely ! it is like the African athletes, who do not have the modern sports equipment and have to rely on their hard training and talent to win medals at the Olympics !

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abel correa
MBA Schools
by abel correa on Feb 07, 2011 01:12 PM  | Hide replies

I have interviewed 30 candidates from a well known MBA school in South. Key skill required was financial analysis, hence we had asked for students having MBA with speciailisation in Finance. Surpisingly these student knew nothing about Financial analysis. A simple question on what is margin or mark up went unanswered. This clearly shows that the Institute is only making glamorous presentations to the young crowd that we have. There is no certification program which gives the college some marks for Parents to decide which is a good college. A college that provides Laptops has no value unless they teach the students how to calculate IRR, NPV on the laptop.

AICTE association has not added any value and this is confirmed by this article once again.

The future of this country is in the hands of these glamorous colleges who shape the knowledge of our younger generation. The HRD Minister should step to evaluate these colleges based on the assessment formats that gets recommended by the People in the industry.



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kalyanaraman s.
Re: MBA Schools
by kalyanaraman s. on Feb 07, 2011 03:58 PM
HRD Minister is busy defending the 2g Scam and will have very little time to attend 'trivial' (!) issues like improving the quality of the education !!
it is necessary to teach them how to compute IRR etc., on their laptop, but more importantly, in my opinion, they must be taught the concept/fundamentals behind such factors. over-reliance on technology to do fundamental things will prove counter-productive

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