I beg to disagree with the views expressed about basic qualifications. All great PRs any where in the world never required any degree to prove their mastery over the job. PR is a passion, and once you get in to it, there is really no end to which you can grow. It is an age old profession, which is being practised by all successful people. They may not know the technical jargon, but without basic PR skill they would have remained unknown. So why insist on MBA. You only need to have the genuine interest in serving people and conflict management. That's all. You are on your way. By the way Bhartiya Vidya Bhawan is good enough to ignite that spark in you, and I have seen hundreds of them who got their kick from this premium institute.
Re: PR is a passion
by swaroop tagore on May 24, 2010 11:13 AM
the article is all shit.i have been in the pr area for atleast 12 yrs.you dont need an mba at all.awareness,knowing the market,govt policies in your particular area helps.job from 7.30 to 10.30 rubbish PR is mind work and the art of convincing people/management.
PR is one of the most exciting fields of work i have come across and must say that in todays day and age it is also one of the fastest evolving tools and unfortunately also the one that the industry does not know how to use.
As for the article it could have dug deep and gotten to the core of the profession. Perhaps Amrita is more of a writer than a PR professional.
Re: PR as a career
by sneha gadge on May 19, 2011 02:34 PM
hi my name is sneha gadge . i did my graduation in 2010. i want to make my carrier in pr no way i m getting a job can you plz help
From the write-up, it seems that the contributor has a blurred knowledge about the institutions offering courses in PR. She has not been able to come out of the boundaries of western Indian institutions, the only exception is the Makhanlal Chaturvedi Patrakarita Viswavidyalaya. Perhaps, she doesn't know that at least 50 universitites of India offer Masters Degree or Diploma courses in PR.
Dr. BISHNU CHARAN PATRO Former PRO, NCERT, New Delhi
Re: If you dont want to work
by Jayanth on May 16, 2010 12:39 PM
Iota, my friend. Wish you had some iota of understanding of what you are saying. You have questioned four pillars that help a company survive in the market today. Yes, operations are important. But, what enables a company to stand out and survive amidst killer competition are just those 4 career lines you have carelessly dismissed
Re: Re: If you dont want to work
by iota on May 16, 2010 02:44 PM
Thanks, appreciate your Marketing skills. But i stand by what i said. All of them required fluffy MBA degrees lol
By the way i have not included Sales in the that list.
Re: Re: Re: If you dont want to work
by Sarup Ganguly on May 17, 2010 11:10 AM
Who said u need only MBA degrees to hone up ur skills in pr, Marketing, Strategising and HR. I have done a diploma in PR from Bharatiya Vidya Bhavan and have been in this profession for the last 15 years. Iam presently working for a high profile PR agency and we work day in and day out. Unlike other profession we don't have a specified time to call it a day though we have a timeframe to enter the office premises. The pressure we take in I think is unthinkable for some who don't know our scope of work. Would request lota to refrain from making any comments about a profession you don't know.
Re: Re: Re: Question
by raj atwal on May 16, 2010 09:19 AM
One of the biggest pitfalls of this profession is your company treats you like a shit...some of the bosses don't know the difference between an advt and news. Advertisement can't replace a news item. Things really go bad when your boss tries to advertise the product though a Press release. He/she must understand that getting such a release published is a great challege for a PR person. Afterall, journalists/editors are no fools. A word of advice: People who have worked in the media previously should only consider working as a PR person. No use writing reams of releases and not able to get them published.
Re: Re: Question
by frank G on May 17, 2010 11:36 AM
I dont know if u r 100% right,but mane occassions i hav seen fights/splits among couples where the wife is having a outgoing personality.
