Yes , I do beleve that all these amount to P.R. tricks to increase business. There is nothing wrong with it though except that if you go outside the touted brand name in a five star hotel the same thing will cost you Rs. 5,000 and in a small suburban locality ,at around less than half or 1/3 price.
If you are bored of malls and multiplexes (of which we are seeing an overkill these days), a rejuvenating facial can work absolute magic: How can u compare the mall selling & spa facial? This shows how & why this article has been released in media. People are not fools to fall for " Happy Glow Facial" instead of "Happy Meal" brand. What makes lakme a copy cat? This service @ only Rs 1,500 bucks are very very very cheap. Before they increase their fees do get the "feeling great!" experience 45 times. Just another PR trick!
