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'Cricket now about marketing, corporate governance'


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Citizen Court
Difference
by Citizen Court on Jan 27, 2012 01:43 PM

Marketing and corporate governance over bat and ball. This is exactly like considering prosti**tution over marriage. Profit involved in the former is much bigger in volume than the later. Entertainment and customer base is also different, with lot of expansion scope. BCCI has already discovered this long ago. Even the players do acknowledge this fact. Yuvraj, even though he is undergoing treatment for tumor (non-canceristic), after reading criticism of decline of test cricket in India after drubbings in England and Australia, has jumped in to defend BCCI saying that younger generation (of players, especially) is interested in IPL, not longer versions of the game. Marriage is longer version, whereas.....

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