This thing goes to say how the game and the commerce associated with the game is so badly misaligned.
There is the game which Public loves and follows to death whether it finishes in 3 days or 5 days.
There is the business side of it which cries if it gets finished in 3 days.
I don't think there is any other professional sport where the commerce is so badly misaligned. I think they either need to change the rules of the game or the commerce associated with it
