Brand value of CSK will be higher if 1. Captain of India is leading CSK 2. More regulars of Indian team are part of CSK team 3. More brand..more money CSK will earn: SIMPLEST LOGIC
That is the reason why many average cricketers like VKumar,Rjadeja,ashwin,badri,vijay etc will be easily into indian team and also in the playing XI purely at the intrest of CSK commercials. Due to this politics the biggest impace players in indian team are also struggling to sync with captain and hence they are also struggling with form (gambhir, sehwag,Harbajan,Irfan Pathan) and there are many more impact players who needs to be given confidence by captain and selectors which would do wonders to their confidence and indian cricketers.....
