Recently people started thinking that the Test matches and ODI is going to die after T20 came into existence; However seeing the recent ODI matches going on between the different teams and the way the matches are finishing in nail biting manner; I dont see any threat to the survival existance of ODI; Similarly situation is with the test matches also; I do feel that people going to stadium and watch matches have gone down but that is the case of cinema also; After all these technologies coming into picture viewing matches and movies at home are becoming more enjoyable than at the ground; But this doesn't mean that their craze is going down;
So if ICC wants the people into the stadium they need to do something which is crowd benefitting such as allowing lucky crowd to meet their sports hero etc etc.
