wrote is hired by the company, which can not sell ordinary Dhobi without such cheap publicity--as has been the case with Sarukh.
The author does not know that Sachin is beyond brand value, he is the only cricketer who has been acclaimed everywhere irrespective of place and region.
Unfortunate, such cheap publicity works only in India where customers hardly care for quality.
Sachin has signed many such deals in the past. 180 crores 2006 is 220 crores today so what are we talking about. People conveniently forget inflation and therebey mislead. Comparison with Sachyin should be done after a player has been around for 20 years.
Re: Dhoni Endorsement
by miviu on Jul 13, 2010 06:02 PM
The pioneer is always great whatever the field may be..!, then there can be followers surpassing what pioneer had set up, but the first one is always greatest and remembered for ever... eg., edmond hillary, columbus, niel armstrong, pele... etc., we must have seen many doing same feats by several after these performed but nobody remembers them. Dhoni is Great, but the way was paved by Sachin..
