along with many other weakness, the biggest weakness of icl and the biggest strength of ipl is media coverage. news of ipl gets the front pages and news of icl is in the inner pages. zee should pay more amount to news papers for greater coverage.
RE:Let players name get familiar ..
by Anand Kumar on Mar 10, 2008 07:04 PM
ICL marketing is doing a great job, and much better then IPL for sure. Check ICL website out or even Cricinfo wbsite and you will know the teams and team players.
to improve interest in icl, it shud request all news channels and news papers to cover the news of icl. also add the match on dd sports platform to improve viewership. thats the way they can catch more interest in the league and stand against bcci's dictatorship.
