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''W''Cup not properly marketed''


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venkcs@yahoo.com
world cup not fully marketed
by venkcs@yahoo.com on Jun 28, 2003 01:57 AM

I fully agree the statement given by Mr.Jagmohan Dalmia, President of BCCI.Here South Africa done unjustice and that to particularly Asian cricket playing countries.I hope,will realise its mistake now. Venkatesh chitradurga, California.

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Rahul
India should market and popularize its own league for domestic cricket
by Rahul on Jun 28, 2003 12:26 AM

Its high time that India with a 1+ billion viewers and so huge money (not comparable to the western world) still a lot for one single cricket nation should market and popularize its own domestic cricket to a level above international cricket. Its tough but I doubt if BCCI is even thinking on these lines. See the benefits:
a) Not hassle with ICC
b) Cricket as another profession.
c) Growth of cricket specific sports industry.
d) Growth in Media and Advertisment revenue.
c) Farfetched but eventually other nations would be attracted to our domestic cricket and would playing in our domestic leagues.

The only problem I see is keeping a viewer away from work and family affairs for 8 continous hours. To solve this problem the format of cricket should be changed from 8 to 4 hours. That may make the sports unpopular among the old style loving people, but the next generation would appreciate it.



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