what if the price difference is not 15 and 40. what if, in reality, it is 40 and **286**. if corruption is a problem, so is extortion. i listen to jaggu dada cos he IS good. but at the same time, as a student, i just can't afford to give away money that would otherwise see me through 11 thali meals at my hostel.
should i buy cassettes, cos maybe thats all i am worth? or maybe if i cant afford even that, i shouldn't listen to it in the first place. but everyone knows that the "not listening" thing aint really gonna happen.
so maybe, those greedy music companies could consider selling the CD costing them **5** bux at a price that can, in the least, be called decent. maybe that would bring out the honest side of we, the people, more often.
and for those who think that cheap stuff procured for almost free cant compete with "costly to produce" legitmate business processes, guess what - water is one of the fastest growing commodity for sale. the game's called "value for money".
jagjit...he is my one of my fav singers..the voice..lyrics..jhuki jhuki si nazar ..khaghaz ki khasthi..etc..whenver i listen 2 these songs..these songs have lyrics which involves onself deep into the song...whnever i am alone i like 2 listen to his songs he is just great hats off 2 jagjit singh
A Management Guru, Mr. K C Prahlad, I think, put forward the proposal that India is a price-sensitive country, and marketers should make products according to the people's capacity to buy. He wondered what would happen if somebody really got down to making a Rupee One Ice Cream in India.
If the public is willing to pay Rs.15/- why not make a product at this price? What you and the music company lose on the Rs.40 cassette, could be made up in the greater volumes that a Rs.15 price would realise.
The late Gulshan Kumar Arora was a juice-seller, a shopkeeper really, who interacted directly with his customers, taking cash across the counter, handing out change, filling out orders and so on. He knew the pulse of the industry far better than the professional managers who head the music companoies, and the MBA marketing-hats. They rely on book theories, case histories, and so on, to work out their products, pricing, promotion, and what-have-you. Can't say they have really done a great job, so far.
