Shahrukh Can Never Be Amitabh-I think he has to understand that....But I dont think Shah Rukh really understand that. From film to endorsements to KBC, Shahrukh is always trying to copy BIG B. Not only in KBC, SRK is also seen in the ads of "Navratna tel","ICICI Bank" which were always known as Amitabh's endorsements.
