There is a deeper message in all this analysis for columnists like Kanchan Gupta, Swapan Dasgupta, Rajeev Srinivasan et al; who all have attempted to be the sangha parivaar's unpaid mouthpieces on the Net.
You can fool some of the people all of the time with your diatribes against the Congress, Sonia, pinkos, leftists, pseudo-seculars etc. etc, and endless amount of argumentum ad verecundium(s) with a lot of phoney research and references thrown in to establish your own credentials. But in the end, a significant lot would see thru the Parivaar inspired hype and throw the BJP and the RSS back where they rightly belong - in the trash can.