before painting BB as adult - first define what is adult show. the language used in BB is no different from some of the Movies. the massage scene is no different from song sequences in typical Bollywood movies. if you have no probs with that why bother about BB? If you think BB is adult show, you can always switch to Cartoon Network. Btw, BB is beamed at 10 in the night. I guess, in a sane world kids would have gone to bed by that time.
on the other hand, have you seen Malaika's dressing sense or lack of it in Nach Baliye and the likes. Sometimes, it makes sense to legalise/inudstrialize/glamourise XXX movies - that way the likes of Malaika are not constrained to cloth.
