BGK, I don't think bala has just stated tht malayalam movies ar not crap at all. Well, evn bala can explain why movies flops. Simple reason right, they ar craps.
But wht bala said tht in terms of form and content, malaylam movies flop since its not intelligent and its outdated in regarding to form and content. Malayalam audiences expect only form and content. At the same time, thy too expect a fully loaded entertainment, but tht to has to have content and good story right. Just see the great films tht got kerala the most national awards besides bengali cinema. Just see the great films tht took malaylam cinema international w/adoor gopalkrishnan, shaji kuran, murali nair, g.aravindan.
People in those times have loved those movies, now movies in malayalam cinema ar not like tht. The same goes w.tamil cinema, wer wer those great stories. Same thing w.hindi cinema, is ther a hrishikesh mukerjee anymore no right.
I think you gt my point, all cinema can't recreate those excellent movie making. You're right, now cinema is abt business.