Cinema is all about business now, and audiences ar also getting deprived of excellent "new" movies.
Don't gt me wrong, but rajnikanth makes movie for masses and he does wht audiences want i.e his fans or someone who is new to his kind of movies.
Ther ar only very few directors who give audiences wht the director wants to convey, not the director does movies wht the audiences want to expect.
But ther is no balance between the two now at present, since its all abt wht audiences want. Because, only in india people ar movie struck and star struck, and thy continously wnt to see their kind of movies and thts a fully loaded entertainmnt.
Also, now its more abt business and i only hope thy don't gt addicted to money making part of cinema and treat the audiences like an auction item.